Brand Valuation & Marketing Strategy
In order to turn your innovative idea in a successful business you need to connect to the correct target, through an effective communicational channel and with an accurate value proposition.
We understand the importance of having a strong brand and marketing strategy to stand out in a competitive marketplace. Trough our strategic partners we analyze and target any of your marketing weakness and enhance your competitive advantages. Together we offer "brand evaluation and marketing strategy," assessing and improving a company's brand identity and developing a marketing plan that aligns with its goals and objectives.
"A successful marketing strategy allows you to be one step ahead from competition and create a lasting relationship with your customer. The companies worldwide have to adapt and reinvent their brands in a continually evolving economy and market"
Carmen Monasterio.
Marketing Director.
Undertake YOUR Challenges
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Understand market and target habits
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Creating a growth story behind an idea
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Building sales funnel
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Research and understand the competition
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identifying new opportunities
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Create a suitable marketing strategy
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Customer orientation and retention
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Adapt to market changes
OUR SCOPE
BRAND EVALUATION Brand evaluation involves analyzing a company's current brand image, messaging, and perception in the marketplace. This can help identify areas for improvement and opportunities to differentiate the brand from competitors. Our branding development services are designed to help our clients create a strong, cohesive brand identity that accurately represents their values and resonates with their target audience. Developing your organization’s brand is the first step in creating effective marketing and sales strategies. Our team will provide an insightful analysis and value-based framework that will enable you to assess the current performance of your brand, identify areas for improvement and create an outstanding customer experience that enhances the brand's future influence on business results. Our strategic branding recommendations are based on four essential elements: • Be consistent when defining your brand, that way you make it clear to customers what they can expect from you. • Create your own community and ensure the business is in tune with people to stay relevant. Attract like‑minded customers as well as like‑minded employees. • Good content is a key factor in achieving assertive interaction with your community and building engagement. We ensure that your content delivers the right mix of desire and utility. • Do the economics to seize marketplace opportunities
MARKET RESEARCH We offer market research services to help our clients understand their target audience and gather insights into their needs, preferences, and behavior. This information can be used to inform marketing strategy and ensure that our clients are effectively reaching and engaging their target audience. We give you the clarity needed to understand who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. At the end of each project we provide insight into a wide variety of things that impact your business and help you: • Making solid business decisions • Determining new business opportunities • Avoiding business failures • Connecting with your audience in a more effective way • Defining trends in your industry and in the eyes of your buyer
MARKETING STRATEGY Marketing strategy involves developing a plan to promote a company's products or services in the marketplace. Our marketing strategy services are tailored to each client's unique needs and goals, and may include market research, audience segmentation, and the development of a comprehensive marketing plan. All businesses need a strong marketing strategy to stand out from the crowd, that is why it is important to discover ways to make the most of every marketing dollar. We design a GPS that shows the best way to achieve our client’ sales and revenue goals, while avoiding any time-consuming and costly mistakes along the way. Our main objective is to keep it simple and think in practical terms. Our approach encompasses: • Conduct a SWOT analysis • Profile your customers • Set clear objectives • Address the “four Ps” of marketing • Create a budget
CONTENT MANAGEMENT - INBOUND MARKETING Our content management and inbound marketing services are designed to help our clients create and distribute high-quality content that attracts and engages their target audience. This can include blog posts, social media content, email campaigns, and more.
OUR APPROACH
Brand Valuation
& Marketing Strategy
Turn on the game plan to drive your target audience to buy
Point to the correct target and meet their needs in a different way from competitors
Understand your market and target habits to create value
It is important to define and have a comprehensive understanding of your ideal buyer to plan an effective marketing strategy. We provide you better insights into what your clients read, think and value, and furthermore what sources they use and trust. We use qualitative insights alongside quantitative metrics to provide a comprehensive understanding of customer satisfaction throughout the customer journey.
Be relevant and stand out from your competition
Be one step ahead of competitors and avoid potential setbacks by understanding the failures and successes of how they are managing their business. It is simply a way of empowering your knowledge of the industry, and determining how you can do fill those gaps and deliver better and more efficient results.
Define your value proposition to stand out from the crowd
A strong value proposition can be the difference between closing a sale and losing a customer to the competition. That is why our team will help you shape your value proposition to appeal to your ideal buyer and establish a relationship that engenders ongoing brand loyalty. How we do it? Easy, we just need to identify the core benefit of your business and then highlight the features that make you different from your competitors and gives the best solution to your customers.
Keep up with the changing tide and identify growth opportunities
Our team will draft a clear path to outline the specific information you need to identify a new market opportunity. We’ve identified these key features of how businesses tend to identify new business opportunities and stay on top of market development. We at Davos would like to help you get accurate industry information easily and translate it into actionable insights, enabling you to make data-driven decisions.
Tell investors a winning growth story behind your idea
You’ll learn how to understand your company’s purpose, and to develop a story based on it that will help your business grow and achieve your goals. Start identifying and defining “WHY” following with “HOW’ in a true, original and humanized. Your storytelling should be aligned with effective growth strategies that are specific, measurable, and focused on continuous improvement.
Become a better communicator to promote your idea
A good communication plan outlines who you should be talking to, how you’ll reach them and what you’ll say. Different channels serve different purposes. Our team will work with you to select the communication channels best suited to reaching your target audience and boost awareness and recognition for your business Our main objective Is to create a great customer experience and keep them engaged.